CSCP Practice Exam 2025 – Complete Guide for Exam Prep

During the decline stage of the product life cycle, sales begin to decrease significantly as the market becomes saturated or consumer interest wanes. This stage typically follows maturity when the product has peaked in sales and market share. Factors contributing to this decline may include the emergence of new technologies, changes in consumer preferences, or increased competition that offers improved alternatives. As a result, businesses may notice a reduction in demand for their product, leading to strategies such as reducing costs, discontinuing the product, or trying to rejuvenate interest through marketing efforts.

The other options describe scenarios that do not align with the characteristics of the decline stage. For instance, rapidly increasing sales outline the growth phase, while expanding market share and introducing new market players describe activities more typical of the introduction or growth stages.