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What does assortment warehousing aim to achieve?
Storing inventory with long lead times
Storing goods close to the customer for short lead times
Consolidating shipments for cost efficiency
Minimizing stockouts and overstocking
The correct answer is: Storing goods close to the customer for short lead times
Assortment warehousing is designed to provide a wide variety of products to meet customer needs and preferences while ensuring that these products are readily accessible. The primary objective is to store goods close to the customer, which facilitates shorter lead times for deliveries. This helps businesses respond quickly to consumer demand, improving service levels and customer satisfaction as they can receive their orders more quickly. By maintaining inventory strategically located near customers, assortment warehouses allow companies to keep a diverse range of products on hand. This approach not only enhances the speed of order fulfillment but also caters to the specific demands of the market, making it easier for businesses to adapt to changing customer preferences. In contrast, some other options, such as storing inventory with long lead times or simply focusing on cost efficiency without a direct emphasis on customer proximity, do not align with the core goal of assortment warehousing, which is fundamentally about ensuring a variety of items are available for quick delivery.